This event brought together influencers to delve into the evolving relationship between social media and the cinema industry. The discussions focused on strategies and best practices for leveraging social media platforms to support and promote films, highlighting how the digital age has transformed both the marketing and consumption of cinema.
The WIBA Association, known for representing a new generation of social media influencers, brought together key figures from its community, which boasts hundreds of millions of followers across platforms like Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube
The WIBA Association’s mission has always been to produce and promote high-quality content that empowers influencers to educate their audiences on critical topics. Through events like ‘Film Talks,’ WIBA aims to foster meaningful discussions that strengthen connections within the community and address the challenges and opportunities presented by the social media landscape.
In addition to promoting social media’s role in the film industry, the WIBA Association champions culture as a powerful tool for creating a better future. With its global reach and influence, the organization is committed to using its platform to shape and impact culture on an international scale.
On September 2, 2024, the WIBA Association hosted an exclusive Black Tie event, ‘Film Talks,’ at the Splendid Hotel during Venice Film Festival. This event brought together influencers to delve into the evolving relationship between social media and the cinema industry. The discussions focused on strategies and best practices for leveraging social media platforms to support and promote films, highlighting how the digital age has transformed both the marketing and consumption of cinema.
The WIBA Association, known for representing a new generation of social media influencers, brought together key figures from its community, which boasts hundreds of millions of followers across platforms like Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube.
The WIBA Association’s mission has always been to produce and promote high-quality content that empowers influencers to educate their audiences on critical topics. Through events like ‘Film Talks,’ WIBA aims to foster meaningful discussions that strengthen connections within the community and address the challenges and opportunities presented by the social media landscape.
In addition to promoting social media’s role in the film industry, the WIBA Association champions culture as a powerful tool for creating a better future. With its global reach and influence, the organization is committed to using its platform to shape and impact culture on an international scale.
The WIBA Awards, the association’s flagship event held annually at the iconic Martinez Hotel during the Cannes Film Festival, has become a prestigious ceremony recognizing top social media influencers. With a total global reach exceeding 200 million, the awards celebrate the most influential voices in new-age media, cementing WIBA’s role as a leading force in the digital and cultural spheres.